Enjoy Beautiful South Carolina!

LaToya Latimore

Broker & Team Owner | 803-669-0444

The Latimore Group of eXp Realty

It's All About You!

Join The Latimore Group, a real estate team 
that is dedicated to helping agents achieve success in real estate.

FREE Digital Copy Of Our Book For SC Homeowners!

"Discover the Powerful Secrets that could help you MAKE THOUSANDS MORE when you're ready to sell your South Carolina home!"

We reveal what works, what doesn't work, and our secrets from selling hundreds of homes totaling over $50 million worth of real estate!

My Featured Videos

Equity Loans A Good Idea - Columbia South Carolina Housing

Should I Renovate My Home or Sell As Is?

Will Columbia SC Home Prices Decline in 2022

Who Is LaToya Latimore?

Hello! I’m LaToya Latimore. I am a real estate Broker, a Certified Real Estate Investment Planning Specialist, and a National Commercial Real Estate Advisor. I epitomize integrity, energy, hard work, and creative service in every detail of your real estate transaction.

I am a University of Phoenix graduate with a Bachelors of Science degree in Human Services. I also hold two Masters Degrees- one in Business Administration and the other in Accounting. I have years of project management experience in the banking industry and I was known as a multi-million dollar producer in the lending industry.

When I am not working hard for my clients, I enjoy spending time with my husband and amazing daughters. I enjoy shopping, reading, working out, and you may see me around town at volunteer events, concerts, or comedy shows. If you see me out and about, please feel free to stop me and say "Hi"!


  • The Latimore Group Ranks as one of top real estate teams in South Carolina!
  • Our Proven Process sells properties for up to 18% more than traditional methods so you can get top dollar for your home!
  • Our Consultation Calls focus on your goals so we can do more of what it takes to sell your property in less time!
  • Our Experience will help you make more of the right decisions when it comes to staging, marketing, and negotiating the offer on your property! 
The Latimore Group of eXp Realty is one of the Top Performing teams in the midlands - selling over 100 properties a year. We service Columbia, Lexington, Sumter, Orangeburg, and the surrounding areas. 

Our mission is simple - Helping You Build Wealth Through Real Estate!™ We provide a premier customer service experience for each of our clients. We have Residential, Luxury, Land, and Commercial Divisions on our team. 

The knowledge we’ve gained through years of working in real estate has empowered us to provide our clients with the advice they need to make informed decisions. Whether it’s selling a property, buying a property, or negotiating a contract, each member of our team is an experienced real estate professional who applies their expert skills to each step of the process to help our clients achieve an outstanding result.

Our Service Areas...

Richland County

  • Columbia
  • Blythewood
  • ​Irmo
  • ​Elgin
  • ​Forest Acres
  • ​Hopkins
  • ​And surrounding Areas

Kershaw County

  • Camden  
  • Lugoff
  • ​And Surrounding Areas!

Lexington County

  • Lexington  
  • West Columbia
  • Chapin
  • ​Lake Murray
  • ​Cayce
  • ​And Surrounding Areas!

Sumter County

  • Sumter  
  • Pinewood
  • Mayesville
  • ​And Surrounding Areas!

Orangeburg County

  • Orangeburg  
  • ​And Surrounding Areas!
Here's What Some Of Our Clients Have To Say...
Read Our 5-Star Reviews...
"Donald and LaToya are awesome! If you want your home sold fast, you need to contact them immediately. We received an offer on our home on DAY 1! After a counter offer, our home was officially listed as UNDER CONTRACT on DAY 2! I would also like to add that I witnessed them sell two homes in our neighborhood in under 30 days (one under 30 days and the other under 10 days). As a team, they have a perfect balance, and they are experts in the role they play. They will work hard to ensure that you get the maximum equity return for your home. They understand the market very well, and they know what they are doing! If you want a class act representing you, then you need to hire them today!" - I. Auzenne
"My former Realtors got zero results for 6 months (I chose their group because they were supposedly the best in town). When I fired them, Latoya was one of several Realtors trying to get my business. When I asked her how she'd be any different, Latoya kept saying she'd get me an offer. Yeah right.... they all say that!!!Turns out she wasn't cocky, she was right! Latoya and Donald got an offer on my house after ONE open house day!!!!! They absolutely rock.They staged my house beautifully, they patiently answered every question and concern I had, they are true professionals. If you're on the fence about who to choose, you will be very happy you chose Latoya and her team. (signed: a guy who's never posted a review in his life)." P. Zeltzman
"Where should I start? If you are looking for the best customer experience, you are in perfect hands with Latimore group! We couldn’t believe the first offers we received! Everything is planned, and that showed me how serious they take their jobs. The whole team treats you like a customer and not as a quick money maker!!! We have sold and purchased our homes with them and are surprised how smooth everything went. They will move mountains to make the sale and purchase of your property is as perfect as possible." -C.Franklin
"After seeing the Latimore's success in our neighborhood over the last couple of years we knew without a doubt that we wanted their team to handle the purchase of our new home and the selling of our current home. They did not disappoint! We were able to find a property within a couple of weeks that was within our price point and not only hit every must have but also covered every would like to have. They worked quickly to beat an upcoming open house on the property with an attractive offer that led into a quick close. Donald then spent several hours at home going over the proper steps to maximize our equity in the property and get it on the market quickly. Using his expertise we were able to secure a full list offer in less than 24 hours. Their knowledge, attentiveness, and eagerness to help us fulfill our dreams of upgrading homes made us feel like we were their only customer when we knew they were hard at work with several other clients at the same time. I would recommend them to anyone looking to buy or sell a home." J. Scott
"If you're looking to buy or sell your home please use LaToya and Donald. Their knowledge and experience is unmatched and their team is awesome. They stay in constant contact and are always available when you need them. I'll definitely recommend them to my friends and family and anyone else I know in the market." E-Robinsen
​"We were taken care in the repairs and ultimate sale of a family home. We were kept updated on all phases of the process to before and after pictures, listings, offers and closing process . We are very pleased with the services provided." S. Fortune

🎯 Real Estate Careers...

#RealEstateCareers, #eXpProud, #LatimoreGroup, #EliteBusinessLeague

Watch The Video To Learn About Our Real Estate Agent Career Opportunity With eXp Realty...

Visit Our Social Links Below

LaToya Latimore

Broker & Team Owner - The Latimore Group

Copyright 2022 - This site is hosted and maintained by The Latimore Group of eXp Realty. Trademarks referred to within The Latimore Group website are the property of their respective trademark holders. Opinions are our own and not the views of eXp Realty. All Rights Reserved